Security means reducing known risks and threats to an acceptable level. Absolute security is unattainable. Preparedness is about ensuring business continuity with the understanding that absolute security is not possible. These measures ensure core business operations continue—and that the organization survives under all circumstances. Preparedness shifts the mindset from ”it won’t happen to us” to ”what if?”, and that is the new black of security.

By proactively preparing for disruptions, accidents, and emergencies, you can minimize or eliminate interruptions—especially in critical operations. Smooth operations under all conditions mean business continuity, which allows organizations to keep running.

Based on our 20 years of experience in preparedness planning and implementation, the answer is yes. Every IT incident or crisis you could have prepared for costs more in the long run—directly or indirectly. Preparedness is about making an objective, cost-based decision: how much to invest in securing each system and critical data. With preparedness, you get a rational plan and the resources to protect what truly matters.

Preparedness starts by identifying critical business operations and their ICT components. By defining availability needs for critical systems and data, you can classify them and create handling rules. These rules allow you to define protection criteria, including cost estimates for protecting each system while ensuring availability. Partnering with us means you receive a sensible preparedness plan and support in implementation.

In today’s world, data is valuable, and informed decision-making is even more valuable. If an organization wants to make data-driven decisions, that data must exist—and systems must be valued appropriately. You wouldn’t spend twice as much protecting a 10 million business as it is worth. Preparedness helps you determine how much resources should go into protecting your business, in absolute terms. That’s why preparedness is the new black of security.